March 13, 2025 - 05:32
In a significant move to bolster its presence in the gaming industry, Saudi Arabia has made headlines this week by acquiring key assets in the gaming sector. The country's Public Investment Fund has been actively pursuing opportunities to enhance its global reputation through various entertainment avenues, including video games.
This week, Scopely, a subsidiary under the umbrella of the Public Investment Fund, successfully purchased the popular augmented reality game Pokémon Go. This acquisition marks a pivotal moment for the Saudi gaming landscape, as it seeks to position itself as a major player in the global gaming market.
Additionally, Capcom, the renowned video game developer, has entered into a three-year partnership with Saudi Arabia’s Esports World Cup. This collaboration aims to elevate the esports scene in the region, further solidifying Saudi Arabia's commitment to investing in digital entertainment.
These strategic moves reflect Saudi Arabia's ongoing efforts to diversify its economy and reshape its international image through the growing influence of video games and esports.
